THE REAL SUCCESS IS WHO I AM TODAY | Maxine Laceby, co-founder of Absolute Collagen | ADHD Beyond the Label
Update: 2025-08-16
Description
From an art-school project at 50 to one of the UK's fastest-growing beauty brands, meet Maxine Laceby, CEO and co-founder of Absolute Collagen.
This week on ADHD Beyond the Label, Maxine Laceby joins hosts Phil Anderton and John Reynolds to share how a kitchen-table experiment became Absolute Collagen, the award-winning marine collagen brand founded by women, for women.
Maxine shares how her ADHD has been both a challenge and a driving force:
- Impulsivity that pushed her to take bold, game-changing risks
- Hyperfocus that fuelled her relentless drive for growth
- Resilience built through a turbulent childhood
Together, they unpack the lessons of entrepreneurship, the link between ADHD and creativity, and what it truly takes to embrace being different, in life, in business, and in yourself.
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